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Best Practice in Action...




  • Systematic and coherent process for managing Products and Services.
  • Supports a ‘Management by Objectives’ ethos.
  • TouchPoint Management - multi-disciplinary approach to Product Management.
  • Control and management of all aspects of the Product Management discipline.
  • Short, Medium and Long term strategic management planning horizons.
  • ‘Customer First’ principles adopted and integrated throughout.
  • Integrated business models promotes integrity, clarity and common reporting.
  • Supports the principles of Continuous Improvement.
  • ‘Innovation phase’ continuously encourages and managers creative ideas.
  • Provides a clear and definitive ‘terms of reference’ for the PM.
  • Follows OODA /RADA principles - Pro-active Product Management.

Designing a generic Product Management work flow process that is worthy of the task means you have to completely understand and appreciate the variables and complexities of the entire Product Management activity. To achieve this, each of the defined time related phases were meticulously cross mapped against an array of ‘best practice’ tools and processes (...with new tools introduced as required). Throughout the design we utilised resources gathered from highly respected academic studies and extensive professional experience.


  • Agile multi-disciplinary team management approach.
  • A professional understanding of ‘what needs to be achieved by whom and when’.
  • Traceable Product Management actions and procedures.
  • Promotes consistent and repeatable qualities.
  • Robust delivery of strategic intent - Management by objectives.
  • Comprehensive Product Life-Cycle Management.


The defined work-flow approach provides significant viability and related benefits for the CEO, Directors and Product Group Managers alike. Product plans created by the Product Manager provide continuous and consolidated reporting from the multidisciplinary team. As the product moves through the defined phases, absolute control is maintained with every aspect concerning the strategy and expected performance reported as required.


‘Best practice Product Management is a ‘critical success factor’ for delivering world class

products and services in alignment with planned expectations’



The PMM™ architecture is both robust and flexible but also ensures products are managed in a consistent and professional manner. Where applicable, processes are supported by software models and associated tools which will in turn reiterate a consistent approach throughout the Product Management community.



‘To realise ‘best in class’ the Product Manager must be in complete control of their product

portfolio(s) which in turn align with the company’s overall strategy at all times.



The workflow approach of the methodology has been specifically designed to increase the throughput of products and ensures total alignment with the overall company strategy. This ultimately results in absolutely nothing being missed or overlooked. The process architecture also ensures that the fundamental activity of managing products throughout their ‘lifecycle’ is not diluted in any way and appropriately aligns required activities



PMM - Design Architecture Fundamentals



Each phase of the PMM has been mapped against 40+ ‘best practice' tools and processes (some of which have been appropriately enhanced to fulfill specific requirements) that guide and support the Product Manager through the lifecycle of the product / portfolio...
























The PM Methodology™ comprehensively covers the entire end to end process from Ideation, Conceptual Planning, Product Development, Market Release, Active Lifecycle Management and finally into Product Withdrawal.


PMM follows a thorough and pragmatic design approach, which has resulted in a highly flexible generic work-flow that puts the Product Manager in a position to deliver consistently on strategic intent. The ‘work-flow’ process was developed from modern management principles combined with  distilled practical experience in delivering best in class products / services - a truly invaluable and unique offering which has been assessed by academia and confirmed by practical deployment. The methodology itself can be considered as a best practice framework for the PM practitioner, developed entirely from first principles by respected experts. Resultant deployment promulgates significant improvements within the product management discipline...





...Joined up Thinking Personified









Products and Services are the lifeblood of the company and as such, must be given appropriate management attention if desired outcomes are to be achieved. Each product / service within the overall portfolio will follow its own ‘lifecycle’, a result of strategic intent and actioned tactical plans. The level of commercial success achieved by each product/service within the portfolio, typically relates to how well market requirements have been satisfied and directly to the ‘standard’ of ‘product management’ they have received.


The starting point for our thinking regarding the PMM, resorted back to a simplistic statement, ...Products (and services) are the lifeblood of a company and as such they must be managed accordingly if desired outcomes are to be achieved. It follows that each product within the portfolio must then receive the appropriate attention in line with strategic intent, which in turn drives  a cascade of objectives and strategies, followed by actioned tactical plans.

Managing products and services requires a pragmatic and dedicated approach if expected results are to be realised. With many process independences to consider, it is often the case that products / portfolios are managed in a very 'ad-hoc' manner leading to uncertain commercial returns. Adopting the PMM framework, whereby best practice processes and activities are pro-actively aligned throughout, will undoubtedly reduce commercial risk and deliver on your planned expectations.


From our own research, which culminated into an in-depth study into best practice methods, many variables need to be carefully considered if commercial success is to be the final outcome. Most of the key variables are driven by organisational structure, physical size and culture, but we concluded that successful products are a direct result of a 'triad' of management disciplines (Product Director / MD, Product Manager and Market Dev. Manager) working efficiently and effectively together throughout the product / portfolio LifeCycle ... get this combination right and success is the outcome, follow right method and success is then repeatable.


The above principles can be adopted by any size of company, from the entrepreneurial startup to large corporate entities, the methodology and thinking ethos remains strong true.




TouchPoint Management is an integrated part of the PMM architecture and appropriately drives and controls the planning environment. This in turn communicates the strategic intentions as required for the desired outcome to be achieved.The method / technique, fundamentally translates into an ethos whereby, wherever the product ‘touches’ the organisation a series of mapped ‘TouchPoints’ are defined and at each TouchPoint ‘functional owners’ are responsible for the agreed objectives to be achieved.


As a result the method enables the Product Manager to cascade objectives efficiently and effectively throughout the organisation from a central position within a robust  and controlled planning environment



          Design Architecture

The PMM™ architecture is completely defined, yet it can be easily customised to meet your specific company needs and requirements. The generic process itself supports the Product Manager over the entire life-cycle and ensures products are managed in a consistent and professional manner.  Key processes are supported by software models and associated tools which will in turn reiterate a consistent approach throughout the Product Management community.


The pragmatic work-flow approach of the methodology has been specifically designed to promote the efficiency throughput of products and as such ensures total alignment with the company strategy, resulting in a mindset of nothing being missed or overlooked. The process architecture also ensures that the fundamental activity of managing products throughout their entire ‘life-cycle’ is not diluted but appropriately aligns and manages strategic activities within the framework








Location         Innovation Process Management

                       Unit 4 - 6

                       147b Wareham Road

                       Corfe Mullen

                       Wimborne, Dorset

                       BH21 3LA

                       United Kingdom

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