Product Management Training
4-Day Course ~ Successful Product Management
- Professional, informative and inspiring.
- Most suitable for Product or Service based companies
- Special emphasis on...‘making it happen’.
- Course includes unique material, methodologies and applications.
- Software and business modelling to complement the course.
- Hard copies of all slides, copies of course notes and papers.
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Electronic copies of slides and notes (Adobe Acrobat).
We have crafted an excellent 4-Day course covering the essential practices of Product Management. The course has been designed to meet the needs of today's Product Managers, who will find the programme especially beneficial. General Business Managers will also find the course of real benefit.
The IPM course has been extremely well received by many ‘Blue Chip’ companies and is currently the most respected course available in Product Management.
This course has been specifically designed with Product Managers in mind, however we have found it to be of immense value to other disciplines particularly when they form part of a multidisciplinaryteam.
Who will benefit;
- Product Managers
- Marketing Managers
- General Managers
- Quality Managers
- Company Directors
- Sales Managers
- Development Managers
- Team leaders
Course objective
To refine and enhance the skills and techniques associated with effective Product Management - developing an attitude of making it happen.
Business Modelling Software
Your course fee includes an invaluable collection of 'ready to use' software business solutions. Each module is designed to operate on its own, or as an integrated member of the series. Designed for the management professional, they will save you a considerable amount of time programming spreadsheets etc. and put you immediately in control.
Over 25 Valuable Software / Business models including...
- Financial Planner- Budget and Cashflow Planner
- Product Viability Model- DCF, Commercial viability modelling of a new product
- Product Positioning- %market fit, competitive benchmarking & decision making
- Planning Templates / Product screening templates
- Strategic Planning Matrices - New techniques to accurately position your products on new and traditional matrices - 15 matrices identify your strategic position and provides comments & suggestions on what to do next.
- Market Audit– External and Internal
- Innovation Audit
- Personal/Team Development– screening of 36 individual traits
- Sales Forecast– Comprehensive tool for disseminating target markets
- Sales Force Estimator– Estimates the number of sales personnel required
Additional elements:
- Process & Analysis Software (Windows 95 to Windows XP) – Brainstorming, Cause and Effect diagrams, Flow Charting, Project Planner.
- Course papers, literature and Book (Management Handbook).
- Product Management Folder (Product Management Toolkit) – Comprehensive folder of information and standard templates.
Programme Agenda :
This 4-Day course is suitable for Managers at all levels within the Product Management function. The course includes a healthy balance of theory and practical examples.
Day 1
- Introduction – Objectives for the course
- Why do New Products fail to meet their objectives and expectations?
- New Product Management – Primary tasks and objectivesNew Product Management
- Strategic and Marketing Management
- Competitive Benchmarking – Principles & techniques, software modelling.
- Product Positioning – Features/Benefits and value positioning techniques.
- Life Cycle Management
Day 2
- New Product Screening
- New Product Developments – Overview and introduction
- Product Definition – Principles and Practice
- Product Features and Benefits
- Knowledge Trees – Structured knowledge management
- Dimensional Mapping – Visual positioning techniques
Day 3
- Structured Product Specifications
- An Introduction to QFD (Quality Functional Deployment) methodology
- The Financial aspects of Product Management
- Pricing for results
- Financial Budgeting and Modelling
- Product Viability Modelling
Day 4
- Successful Business Plans – Step by Step
- Market Research - Principles and Practice
- Product Management Databases
- Sales Forecasting – Principles and techniques (includes model)
- Programme Management - Principles
- Marketing Communications
- Product Manuals – Promoting the common message
- Course Overview, Actions and Review
In-house / Internal courses
IPM offer clients a choice of 'Open residential' or 'On-Site'. Courses can also be held at a location of your choice and be specifically tailored to meet your exact needs and requirements.
Open Product Management Course Dates and Venues...
Monday 8th - Thursday 11th December 2008
Monday 12th - Thursday 15th January 2009
Monday 9th - Thursday 12th March 2009
Monday 11th - Thursday 14th May 2009
Monday 6th - Thursday 9th July 2009
Monday 7th - Thursday 10th September 2009
Monday 9th - Thursday 12th November 2009
Venue: IPM Training Centre, Corfe Mullen, Wimborne, Dorset, UK
Places are limited, please contact us for further details or Information Request Form.
For specific enquiries contact us at IPM info@productmanager.co.uk or Information Request Form.
